Unlocking the Secrets of Wild Myrtle in Genova

You've got to hear about Toulì's wild myrtle project! It's a blend of tradition and innovation that will inspire any nature lover.

The Allure of Myrtle on Monte Moro

Nestled high above the bustling city of Genova, Monte Moro offers not just breathtaking views but also a treasure waiting to be discovered—the wild myrtle plants that flourish in its rugged terrain. As I drove up the winding roads, the excitement built within me. I was on a mission to uncover Toulì, an innovative agricultural project dedicated to celebrating this local botanical wonder.

It all began when two friends, Matteo Corsi and Pietro Beccaro, decided to turn their shared passion for nature and entrepreneurship into something tangible. With Pietro’s background in agriculture and Matteo’s savvy business acumen, they crafted a vision that marries tradition with modern sustainability. Their approach? To create a local liqueur that not only respects the Ligurian landscape but also invigorates it.

A Journey into Local Agriculture

What struck me most was their commitment to intertwining their agricultural practices with community involvement. This is no ordinary business venture; it’s a heartfelt initiative aimed at revitalizing the Mediterranean scrubland while cultivating an economy around wild myrtle. When I spoke with Matteo, he reflected on their journey: "Our goal was to establish an entrepreneurial project rooted in our passions and local traditions."

They began foraging for myrtle berries from land historically owned by Pietro’s family, experimenting tirelessly until they perfected their recipe for mirto, the traditional liqueur made from these aromatic berries. Each bottle tells a story of collaboration—between friends, nature, and the rich cultural tapestry of Liguria.

Sustainable Practices and Community Engagement

What I found particularly inspiring was Toulì’s focus on sustainability. They’re not just harvesting myrtle; they’re advocating for good agricultural practices while fostering relationships within their community. Their innovative spirit shines through as they plan to repurpose leftover berries post-production—a perfect example of circular economy principles.

Their proposal includes distilling these remnants into new products—a bold step towards minimizing waste in an industry often criticized for its environmental impact. This forward-thinking approach resonated with me deeply; it’s about more than just making liquor—it’s about creating an ecosystem where business and nature coexist harmoniously.

An Exciting Future Ahead

As I learned more about Toulì’s aspirations, I felt an electric buzz in the air surrounding their upcoming launch in 2024. It’s not just another product hitting shelves; it represents a movement towards sustainable entrepreneurship that prioritizes local ingredients and community welfare. Their participation in events like SmartCup 2024 showcases how well-received their idea has been among local institutions and investors alike.

The duo’s excitement is contagious as they prepare to unveil their next creation: a distilled spirit made from those very same leftover myrtle berries. Imagine sipping on something that embodies both ingenuity and respect for tradition!

FAQs About Toulì and Wild Myrtle

What is Toulì?

Toulì is an agricultural project focused on producing liqueur from wild myrtle grown on Monte Moro, Genova.

How does Toulì promote sustainability?

They practice circular agriculture by reusing berry remnants from production to create new products while engaging the local community.

When will their products be available?

The first batch of Toulì Mirto will launch in 2024, with exciting new distillates expected in 2025!

Who are the founders behind Toulì?

Matteo Corsi handles commercial strategy while Pietro Beccaro focuses on agricultural practices.

Photo by Alex Skobe on Unsplash