Quality First: La Crema Named American Winery of the Year

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La Crema Winery excels in quality, innovation, and sustainability, engaging younger consumers and redefining wine marketing. Celebrate their journey at the Wine Star Awards!

La Crema: A Modern Wine Pioneer

La Crema Winery has become a beacon of excellence in the wine industry. Based in Sonoma County, this winery has successfully combined quality with innovation. Their commitment to sustainability and social responsibility sets them apart from competitors.

The Journey to Excellence

La Crema’s rise to prominence is no accident. The winery produces a diverse range of wines, appealing to various consumer preferences. With nearly four dozen different bottlings, they cater to both casual drinkers and connoisseurs.

Key factors in their success include:

• Quality Control: Consistency in quality is paramount.
• Innovative Outreach: They actively engage with younger consumers.
• Sustainability Initiatives: Their commitment to the environment is commendable.

Bill O’Connor, EVP and Chief Sales Officer for Jackson Family Wines, emphasizes the importance of maintaining brand integrity. This focus has allowed La Crema to thrive while keeping its core values intact.

Engaging Younger Consumers

Reaching younger consumers is a strategic priority for La Crema. They aim to make wine more accessible, moving beyond traditional sales channels. O’Connor highlights their partnership with the WNBA as a significant step in this direction.

This partnership offers several benefits:

• Cultural Relevance: The WNBA represents more than just sports.
• Entrepreneurial Opportunities: Players are encouraged to explore new avenues.
• Community Engagement: This initiative fosters a sense of belonging among fans.

By aligning with popular culture, La Crema is redefining how wine is marketed. They are not just selling a product; they are creating an experience.

Commitment to Sustainability

Sustainability is at the heart of La Crema’s operations. Head winemaker Craig McAllister emphasizes the importance of eco-friendly practices. Their goal is to cut emissions in half by 2030 and become climate positive by 2050.

Sustainable practices include:

• Regenerative Farming: Ongoing studies on cover crops and irrigation.
• Water Conservation: Constant evaluation of water usage in the winery.
• Biodiversity: Involvement of sheep and chickens in vineyard management.

These initiatives not only benefit the environment but also enhance the quality of the wine. Healthier land leads to healthier grapes, ensuring a bright future for La Crema.

Conclusion

La Crema Winery exemplifies what it means to be a modern wine company. Their commitment to quality, innovation, and sustainability has set them apart in a competitive industry. As they continue to engage with younger consumers, their influence will only grow.

In celebrating their achievements, we look forward to seeing how La Crema will shape the future of wine. Their journey is a testament to the power of combining tradition with modernity.

Join the Celebration

As La Crema prepares to be honored at the 25th Annual Wine Star Awards, it’s a moment to reflect on their journey. The gala promises to be a night of celebration and recognition for all the winners.

For more information:

• Event Date: January 27, 2025
• Location: The Westin St. Francis, San Francisco
• Contact: LaShana Daniels at [email protected]

Let’s raise a glass to La Crema and their remarkable achievements in the wine industry!

Photo by Pavel Neznanov on Unsplash

Source: WineEnthousiast – For American Winery of the Year La Crema, ‘Quality Always Comes First’