Women Shakers: Breaking Barriers in Global Cocktail Competitions

8

Competitive mixology is thriving, showcasing diverse talent and creativity. Events like "Drink Masters" highlight the sport's evolution, promoting inclusivity in the industry.

The Rise of Competitive Mixology

In recent years, competitive mixology has gained significant attention, especially with shows like "Drink Masters" on Netflix. This series has opened the eyes of many to the idea that cocktail mixing can be a sport. LP O’Brien, the show’s first winner, highlights the uniqueness of this competition. She notes that while we have celebrity chefs, mixologists are often overlooked.

Cocktail competitions have a rich history, dating back long before the advent of reality TV. Today, they typically follow a structured format, moving from local to global stages. Participants often come from well-established bar programs, but creativity and passion can come from anywhere. Entering these competitions can range from simple applications to extensive processes, including essays and self-tapes.

Moreover, the visibility of these competitions has increased dramatically. Major brands sponsor events, expanding their reach and influence. For instance, Diageo World Class spans 60 countries and offers substantial prizes. This evolution in competitive mixology reflects a broader trend in the beverage industry, where creativity and skill are celebrated on a global scale.

Breaking Barriers: Diversity in Mixology

Historically, the cocktail scene has been dominated by a specific demographic. Most competitors were male and predominantly white, reflecting the industry’s past. However, recent years have seen a shift towards greater diversity. Women like Kaitlyn Stewart have made significant strides, winning prestigious titles and inspiring others.

Stewart’s journey began after watching a competition on YouTube, where she saw someone who resembled her. This representation is crucial in encouraging more women to enter the field. Julie Reiner, a prominent figure in the industry, emphasizes the importance of diverse judging panels. She believes that varied perspectives lead to more inclusive outcomes.

Despite progress, challenges remain. Many women still face barriers when trying to enter the bartending world. The industry must continue to evolve and support all individuals, regardless of gender or background. By fostering an inclusive environment, we can ensure that future competitions reflect the diversity of our society.

The Future of Competitive Mixology

The future of competitive mixology looks promising, with initiatives aimed at promoting inclusivity. Organizations like Speed Rack have created platforms for women to showcase their skills. This competition not only raises funds for breast cancer research but also fosters mentorship among participants.

Speed Rack has grown into a global community, connecting women in the industry. Competitors support each other, sharing insights and encouragement. This sense of camaraderie is vital for the growth of the industry.

As we look ahead, it’s essential to continue promoting diversity in all aspects of mixology. The more we celebrate different voices and experiences, the richer the cocktail culture will become. With ongoing efforts, the bar can truly be a place for everyone, and the winner’s podium can reflect that diversity.

Photo by Sexto Abismo | Ginebra Surrealista on Unsplash

Source: VinePair – Shakers Can Break Ceilings: The Rise of Women in Global Cocktail Competitions