News Why Vinitech Sifel Ignited My Passion for English Wine by Olivier Watson January 18, 2025 3 min 1 You won't believe how much I learned at Vinitech Sifel! Ian's insights on showcasing English wine are a must-hear for any wine lover.A Journey Through Vinitech Sifel: My Personal Experience As I stepped into the bustling halls of Vinitech Sifel in Bordeaux, I felt an electric energy buzzing around me. With English wine gaining momentum globally, my heart raced with anticipation. I joined Ian Beecher-Jones from JoJo’s Vineyard and Guillaume Lagger of The Whaire Experience as official delegates for WineGB. Our mission? To showcase the incredible wines emerging from the UK. We were stationed among impressive stands featuring wines from Argentina, China, and beyond, but it was our English wines that sparked the most curiosity. Over the course of three days, we expected to pour 150 tastings—yet we found ourselves serving that number every single day to nearly 450 eager visitors! This overwhelming interest made me realize just how far English wine has come in capturing global attention. Engaging with Future Wine Enthusiasts Among the visitors were students from Bordeaux’s universities, eager to learn about our unique offerings. They were excited to hear about opportunities for internships and placements in the burgeoning world of English and Welsh wine. It was refreshing to witness their enthusiasm; they had heard so many positive stories about our wines. This interest makes me optimistic about the future—these young minds will soon be at the forefront of our industry. One highlight was discussing potential collaborations with local universities to educate students on sustainability and innovative winemaking techniques prevalent in England today. Imagine a university tour that bridges knowledge across borders! The Impact of International Exchange Reflecting on my experiences at Vinitech Sifel, I was struck by how vital these international exhibitions are for building relationships within the wine community. We met passionate individuals from as far away as Australia and Mexico—all eager to learn more about what we do back home. There’s something powerful about sharing our stories and techniques with others who share our passion for wine. It fosters a sense of community that transcends geographical boundaries and enriches all involved. The conversations flowed as freely as the wine itself—each tasting igniting discussions on everything from vineyard practices to consumer preferences. Each interaction added layers to my understanding of where we fit within this vast industry landscape. 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It highlights innovation and quality in winemaking while fostering global recognition and collaboration within the industry. How can I learn more about English wines? Consider attending local tastings or seminars hosted by vineyards; many offer educational resources online too! Photo by Aranxa Esteve on Unsplash California wineevent Olivier Watson Olivier Watson is a food and travel enthusiast, especially when it comes to rosé wine. Growing up in an ebullient atmosphere of fine culinary delights, he has traveled throughout most of the famous wine regions of the world-from quaint vineyards in Provence down to the sun-kissed hills of Napa Valley. 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