Soju’s Misstep: What ‘Drink to Link’ Teaches Us About Marketing February 7, 2025 3 min If you think all alcohol slogans are innocent, wait until you hear about Jinro Soju’s ‘Drink to Link’ fiasco. You won’t believe what happened!
Should Australia and NZ Wines Unite? Let’s Explore Together! February 3, 2025 3 min Curious about the buzz around combining Aussie and Kiwi wines? Join me as we dive into this intriguing tasting event and its implications!
A Surprising Dive into Responsible Alcohol Marketing Audits January 23, 2025 2 min You’ve got to check this out! The Portman Group is auditing alcohol marketing—super interesting and important for consumers. Let’s dive in!
International Alliance for Responsible Drinking Surpasses Goals November 22, 2024 3 min Explore the evolution of responsible drinking with IARD’s initiatives, achieving 98.2% compliance in ethical alcohol marketing. Discover more!