Suntory Aims to Expand Global Water Education by 2030

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Suntory Group targets over 5 million people for water education and access by 2030, expanding its global initiatives significantly.

Introduction

Suntory Group has recently announced an ambitious expansion of its water education initiatives, aiming to reach more than five million people globally by 2030. This marks a significant increase from the original goal of one million, which they successfully achieved in 2023. As a leader in sustainability, Suntory is committed to ensuring access to safe water and enhancing environmental awareness through innovative educational programs.

The Journey Towards Water Education

Since its inception in 2004, Suntory’s Mizuiku program has been pivotal in raising awareness about the importance of water among children. Initially launched in Japan, this initiative has reached over 580,000 participants across various countries including Vietnam, Thailand, France, China, Spain, the UK, and New Zealand. By integrating hands-on activities and curriculum-focused lessons about water conservation into elementary education, Suntory is not only promoting knowledge but also inspiring future generations to value this precious resource.

Achievements and Future Goals

By December 2023, Suntory had already provided access to safe water for 360,000 people while reaching 710,000 individuals through educational programs. The new target of five million is supported by four strategic pillars:

• Reduction of water usage in operations
• Replenishment of water used at plants
• Sustainable use of water in raw materials
• Enhanced education and access to safe water.
  This comprehensive approach showcases Suntory’s commitment to sustainability and corporate responsibility on a global scale.

Impact in Asia

Suntory’s initiatives have notably expanded in Asia. In China, the company collaborates with local organizations to implement the Mizuiku program in elementary schools across major cities like Shanghai and Beijing. Activities such as building sponge cities and caring for the Grand Canal have engaged over 80,000 students across 270 schools. These efforts not only promote environmental stewardship but also foster community involvement among students.

Employee Engagement Through Volunteer Programs

In addition to student participation, Suntory has launched the Suntorian Volunteer Programme, inviting employees to engage directly with Mizuiku classes. This initiative empowers employees to contribute actively toward societal betterment while reinforcing Suntory’s corporate values of giving back.

Sustainability Commitment Towards 2050

As part of its Environmental Vision toward 2050, Suntory aims to reduce its production water intensity by 50% globally and replenish more than 100% of the water utilized at its facilities. Chief Sustainability Officer Masaaki Fujiwara emphasizes that "water sustainability is a top priority" for Suntory Group because it recognizes that clean water is essential not just for business but for communities worldwide.

Global Collaboration and Outreach

Suntory’s efforts extend beyond individual nations; they emphasize collaboration with various stakeholders including public welfare organizations. By working together on projects aimed at sustainable development and environmental conservation, Suntory reinforces its role as a responsible corporate citizen.

Conclusion

The expansion of Suntory’s global water education initiatives represents a significant step towards ensuring safe access to clean drinking water for millions while fostering a culture of sustainability among young learners. As they work towards their ambitious goals for 2030 and beyond, Suntory continues to demonstrate leadership in corporate responsibility and environmental stewardship.

Photo by Baim Hanif on Unsplash