Soho House Launches New Low and No Alcohol Cocktails

4

Discover Soho House's latest low and no-alcohol cocktail offerings designed for Dry January, featuring innovative drinks for a healthier choice.

Introduction

As Dry January kicks off, many are seeking healthier drinking options. Soho House has recognized this trend by expanding its range of non-alcoholic and low ABV cocktails. Curated by Cyril Francoise, the head of bars for the UK, Europe, and Asia, this new selection not only caters to those abstaining from alcohol but also emphasizes taste and complexity in every sip.

New Cocktail Offerings

The updated menu features exciting concoctions like the Energising P/Loma and the Hibiscus Nogroni, alongside a quarter-strength Skinny Tommy’s Margarita made with Quarter Proof’s Blanco Agave Spirit. These drinks are designed to provide a satisfying experience without the effects of alcohol.

• Energising P/Loma: A refreshing twist perfect for revitalizing your spirits.
• Hibiscus Nogroni: A floral yet bold flavor profile that intrigues the palate.
• Skinny Tommy’s Margarita: Enjoy a classic with a modern low-alcohol twist.

This innovative approach reflects a growing demand for flavorful alternatives that do not compromise on quality or experience.

Functional Drinks Section

In addition to cocktails, Soho House introduces a functional drinks section featuring health-focused options. Highlights include:

• Seasonal Boosts and Infusions: Offering prebiotic shots aimed at supporting gut health.
• Gillian Anderson’s G.Lift: A unique blend of sparkling red berries and Sarawak drink infused with cordyceps and maca, aimed at enhancing cognitive performance while reducing stress.

This focus on wellness aligns with current consumer trends toward healthier lifestyles while still enjoying social experiences.

Market Trends in Low & No Alcohol Drinks

According to industry insights from IWSR, the low and no-alcohol market is undergoing significant growth. With projections estimating an increase of over $4 billion by 2028, brands are innovating to meet evolving consumer demands.

Susie Goldspink from IWSR states: “As the no-alcohol category matures, consumers want more than just an absence of alcohol. They want products that deliver on taste, complexity, and overall drinking experience.” This evolution is crucial as it pushes brands to enhance their offerings significantly.

Soho House’s Commitment to Innovation

Soho House has been at the forefront of this trend since 2019 when it first began promoting alcohol-free options. Being one of the early adopters of Seedlip—known as the world’s first distilled non-alcoholic spirit—Soho House continues to set benchmarks within the hospitality sector by prioritizing quality and variety in its drink selections.

With their expanded menu now available across UK and North American locations, guests can indulge in sophisticated beverages without sacrificing their commitment to sobriety or health during this month-long challenge.

Conclusion

Soho House’s commitment to providing innovative low and no-alcohol cocktails is not just about catering to Dry January participants; it’s about embracing a lifestyle shift toward healthier choices in social settings. As consumers increasingly seek quality over quantity in their drinking experiences, establishments like Soho House are leading the way by creating enticing options that satisfy both taste buds and health goals.

Photo by Eric Prouzet on Unsplash