How WineGB’s Bold 2025 Roadmap Will Transform English Wine

You've got to see WineGB's exciting plans for 2025! They're shaking things up in the wine scene, and it's worth your attention!

The Exciting Road Ahead: WineGB’s Vision for 2025

As a wine enthusiast, I’ve watched the English and Welsh wine industries evolve over the years, but WineGB’s roadmap for 2025 is unlike anything I’ve seen before. With ambitious initiatives that promise to elevate our local wines onto a global stage, it’s a thrilling time to be part of this community. Imagine larger trade tastings, vibrant domestic campaigns, and robust lobbying efforts — all designed to create a flourishing environment for producers.

This year’s flagship event—the National Trade and Press Tasting—will be held at a bigger venue on September 8th, allowing more attendees to sample over 350 wines from around 80 producers. After witnessing last year’s record turnout, I can already feel the buzz and excitement building among fellow wine lovers. But that’s just the tip of the iceberg!

Diving Deeper into Domestic Campaigns

It’s not just about expanding trade access; WineGB is also doubling down on domestic awareness. Mark your calendars for English Wine Week from June 21-29! This celebration will feature competitions and events that promise to bring consumers closer to our local vineyards. I’m particularly excited about Welsh Wine Week happening right before it! Just imagine the joy of discovering hidden gems during these regional events.

Throughout summer, we’ll have regional celebrations like Kent’s Wine Garden of England Summer Celebration and Hampshire’s Fizz Fest. Such gatherings not only showcase incredible wines but foster community spirit. As someone who loves sharing good wine with friends, these events are a perfect excuse to explore more about what our regions have to offer!

Lobbying Efforts: Making Our Voices Heard

A critical aspect of this roadmap is the intensified lobbying efforts planned for 2025. Following last year’s manifesto launch, we can expect significant advancements in advocating for industry growth. The Cellar Door Campaign launching in June aims to address tax relief issues — a crucial step toward leveling the playing field with beer and cider producers.

With key parliamentary receptions lined up later in the year, there is an air of determination as we push for measures that will bolster our industry. It feels empowering knowing that we’re part of a collective movement aiming for significant changes.

Expanding Horizons: Export Markets on the Rise

The growing interest in English wines abroad has been remarkable, with export sales rising from 4% in 2021 to an impressive 8% in 2024! WineGB’s plans to expand international presence are commendable; they will debut at Wine Paris this February followed by ProWein in March. This increased visibility could open doors to new markets like the USA and Japan.

I can’t help but reflect on how these international ventures can elevate not just sales but also recognition of our unique terroir globally. Each bottle tells a story of its origin; I can’t wait for more people worldwide to experience that!

Innovative Initiatives: Sustainability Takes Center Stage

One initiative that particularly resonates with me is the 30 Days of Sustainable Action campaign, set for October. As someone who values environmental responsibility, I’m eager to see how our industry addresses sustainability challenges. Coupled with the release of the Sustainability Impact Report later this year, it shows that we’re not just focused on growth but also on responsible practices.

Nicola Bates, CEO of WineGB encapsulated it perfectly when she stated: “In 2025 we are building on a productive year…” This commitment reflects our collective journey toward enhancing both quality and sustainability within English and Welsh wine production.

FAQ: What You Need To Know About WineGB’s Plans

What are the main goals for WineGB in 2025?

• Enhance trade access through expanded events.
• Boost domestic awareness via regional campaigns.
• Increase lobbying efforts for favorable industry policies.
• Expand into international markets effectively.
• Promote sustainability within wine production practices.

How can I get involved?
You can participate by attending local events during English and Welsh Wine Weeks or by supporting your favorite producers through social media platforms!

Photo by Tasha Kostyuk on Unsplash