Future of Downtown LA: A Rising Cocktail Destination

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The Varnish's closure marks the end of an era in LA's cocktail scene, but its legacy inspires new bars and hope for downtown's revival.

The Legacy of The Varnish: A Toast to Craft Cocktails

The recent closure of The Varnish in downtown Los Angeles has left a significant void in the cocktail scene. After 15 years of service, this beloved speakeasy was more than just a bar; it was a cultural landmark. Regulars reminisced about their experiences, sharing stories of first dates and celebrations. The emotional farewell was palpable, as patrons squeezed into booths for one last drink.

Wolfgang Alexander, the closing manager, described the atmosphere as electric. The Varnish was a hub for creativity and innovation in the craft cocktail movement. It inspired countless bartenders and cocktail enthusiasts to elevate their craft. The bar’s signature drinks, like the cold Gibson, became iconic, symbolizing a golden era of mixology in Los Angeles.

As we reflect on The Varnish’s impact, it’s essential to recognize its role in revitalizing downtown LA. The bar was a beacon of hope in a neighborhood that had seen better days. Its closure raises questions about the future of the area and the cocktail culture that flourished there.

The Rise and Fall of Downtown LA’s Cocktail Scene

Before the pandemic, downtown Los Angeles experienced a remarkable resurgence. The area transformed from a largely abandoned urban center into a vibrant hub of creativity and nightlife. The adaptive reuse ordinance played a crucial role in this transformation, allowing historic buildings to be repurposed for residential and commercial use.

As a result, the cocktail scene flourished, with establishments like The Varnish leading the charge. Bartenders and restaurateurs flocked to the area, drawn by its potential. The cocktail renaissance was not just about drinks; it was about community and culture.

However, the pandemic dealt a severe blow to this thriving scene. Many beloved establishments, including The Varnish, were unable to survive the economic fallout. The loss of foot traffic and office workers contributed to a significant decline in business. As downtown grapples with these challenges, the question remains: can it reclaim its status as a culinary and cocktail destination?

A New Era for Downtown: Hope and Resilience

Despite the challenges, there is a sense of hope for downtown Los Angeles. The community is resilient, and many believe that the area can bounce back. New establishments are emerging, eager to fill the void left by closures. Bars and restaurants are adapting to the changing landscape, focusing on creating unique experiences for patrons.

Huy Pham, bar director at Bar Suehiro, emphasizes the importance of being a destination. He understands that success hinges on offering something special. Similarly, Nathan McCullough of The Wolves believes in the power of exceptional hospitality.

As downtown prepares for the 2028 Summer Olympics, there is renewed optimism. The event could serve as a catalyst for revitalization, attracting visitors and investment. The future of downtown may depend on its ability to evolve and embrace new ideas while honoring its rich history.

In conclusion, while The Varnish may have closed its doors, its legacy lives on. The craft cocktail movement it helped ignite continues to inspire new generations of bartenders and enthusiasts. As downtown Los Angeles navigates its next chapter, the spirit of innovation and community remains strong.

Photo by EXPANALOG on Unsplash

Source: VinePair – What Does the Future Hold for Downtown LA as a Cocktail Destination?