News EU Launches Campaign: ‘More Than Food and Drink’ by Olivier Watson November 15, 2024 2 min 13 The EU's "More Than Only Food and Drink" campaign promotes quality, safety, and sustainability of EU products in the UK, highlighting authenticity and cultural heritage.The EU’s New Campaign: More Than Just Food and Drink The European Union has launched an exciting new campaign called "More Than Only Food and Drink." This initiative aims to showcase the exceptional qualities of EU food and drink products to UK industry professionals. The campaign emphasizes key aspects such as food safety, quality, authenticity, and sustainability. Moreover, it focuses on six specific product categories: processed meat, fresh dairy and cheese, bakery products, wine, and spirits. To support this initiative, a team of UK advisors with expertise in these categories has been assembled. Their role is to enhance the campaign’s messaging and ensure that the benefits of EU products are clearly communicated. In addition, the campaign seeks to improve awareness of EU food quality labels. These include Protected Denomination of Origin (PDO), Protected Geographical Indication (PGI), and EU Organic certifications. By doing so, the EU hopes to foster a deeper understanding of the value these labels bring to consumers and industry professionals alike. Engaging Events and Educational Opportunities To effectively promote the campaign, a series of engaging events will be organized. These will include large-scale trade exhibitions and specialized seminars. Topics will cover important issues such as sustainability and innovation in food production.Apartment building top view background in retro style colors Furthermore, exclusive roundtables will focus on specific industries, such as wine and meat. Webinars in collaboration with leading trade publications will also be part of the initiative. These educational opportunities aim to provide valuable insights into the EU food and drink sector. Patrick McGuigan, a cheese writer and educator, emphasizes the campaign’s goal. He states that it aims to highlight the remarkable quality and diversity of food and drink produced in the EU’s 27 Member States. This includes sustainable farming practices and traditional production methods that have been passed down through generations. The Importance of Authenticity and Cultural Heritage One of the key messages of the campaign is the importance of authenticity in food and drink. EU products are not only delicious but also rooted in cultural heritage and time-honored traditions. This authenticity is a significant selling point for UK consumers and industry professionals. Discover the Tradition of Marzipan Pigs for New Year’s December 29, 2024 5 Top 7 Trends Transforming the Beer Industry by 2025 December 27, 2024 12 Bari’s Crumbl Cookies: The Most Searched Treats on Google December 10, 2024 8 Moreover, the campaign aims to encourage the import and sale of authentic EU agricultural products in the UK. By showcasing the unique qualities of these products, the EU hopes to strengthen its position in the competitive UK market. In conclusion, the "More Than Only Food and Drink" campaign represents a significant effort by the EU to promote its food and drink sector. Through engaging events, educational opportunities, and a focus on authenticity, the campaign aims to foster a greater appreciation for EU products in the UK.2017 Vintage Photo by Allyson Beaucourt on Unsplash Source: Harpers – EU Launches ‘More Than Only Food and Drink’ campaign authenticitycampaign Olivier Watson Olivier Watson is a food and travel enthusiast, especially when it comes to rosé wine. Growing up in an ebullient atmosphere of fine culinary delights, he has traveled throughout most of the famous wine regions of the world-from quaint vineyards in Provence down to the sun-kissed hills of Napa Valley. For Olivier, the love of rosé is not only about the wine but also the memories over a glass with friends and family. previous post Boutinot Joins Bottle Weight Accord for Sustainable Practices next post Viña Montes Launches New Sparkling Cuvée from Patagonia Sustainable Wine: My Journey from Property to Purpose February 24, 2025 Fair Match: My Surprising Take on Wine Networking February 24, 2025 San Lorenzo’s Gastronomic Shift: Is Authenticity Fading? February 24, 2025 Where to Find Healthy Yet Delicious Eats in... February 24, 2025 Discovering Herbert Hall: Kent’s Sparkling Wine Treasure February 24, 2025 Culinary Wisdom from Luca Calvani: Food, Family, and... February 24, 2025 Argea’s Bold Move: Why This Wine Acquisition Matters February 24, 2025 Unlocking Success: Why Restaurants Need More Entrepreneurs February 24, 2025 Masters of Wine 2025: Unveiling New Faces in... February 24, 2025 Loire Wines in London: A Flavorful Invitation Awaits February 24, 2025