Domaine Lafage Joins Hallgarten Family: A New Era for Roussillon Wines

6

Domaine Lafage partners with Hallgarten & Novum Wines, enhancing Roussillon's wine distribution and showcasing quality and sustainability.

Introduction

In an exciting development for wine enthusiasts, Domaine Lafage has officially joined the Hallgarten & Novum Wines family. This partnership marks a significant expansion of Hallgarten’s portfolio, particularly in the realm of French wines. With a legacy rooted in the Languedoc-Roussillon region, Domaine Lafage brings not only its rich heritage but also a commitment to sustainable viticulture that aligns perfectly with modern consumer values.

The Legacy of Domaine Lafage

Founded in 1798, Domaine Lafage boasts a remarkable lineage spanning seven generations. The winery is located in the picturesque Roussillon area, where it cultivates over 300 hectares of vineyards across six distinct terroirs. These vineyards stretch from the sun-kissed shores of Canet-en-Roussillon to the rugged foothills of the Pyrenees in Aspres. The diversity of this landscape allows for a unique expression of classic varietals such as Grenache, Carignan, Syrah, Mourvèdre, Marsanne, and Viognier.

Jean-Marc and Eliane Lafage spearhead winemaking at the estate. Their journey began with oenology studies and extensive experiences in renowned wine regions across South America, California, South Africa, and Australia. This global perspective enriches their approach to winemaking in Roussillon.

Strengthening Hallgarten’s Portfolio

Peter Doherty, wine buyer for France at Hallgarten & Novum Wines, expressed his enthusiasm about welcoming Domaine Lafage into their lineup. He noted that Roussillon is a region characterized by outstanding quality and remarkable diversity. The inclusion of Lafage strengthens Hallgarten’s already impressive selection of French wines. According to Doherty:

"Lafage is a worthy addition to our portfolio strengthening our already growing French portfolio – Jean Marc Lafage is a pioneering figure not just in the Roussillon but in all of France."
This partnership aims to promote not just high-quality wines but also sustainable practices within the industry.

Commitment to Quality and Sustainability

A core value at Domaine Lafage is respect for the land from which their wines are produced. The winery emphasizes sustainability and regenerative viticulture—practices that enhance soil health and biodiversity while ensuring exceptional grape quality. This commitment resonates with today’s consumers who increasingly seek out wines produced with environmental consideration.

Jean-Marc Lafage remarked on their aspirations in the UK market:

"We are delighted to work with Hallgarten & Novum Wines… which is strategic for us and renowned worldwide for its mature and discerning consumers who appreciate quality and innovation – values we share and identify with.”
This focus on shared values lays a solid foundation for future growth within this partnership.

The Future Ahead

As both companies embark on this journey together, they aim to tap into new markets while maintaining their dedication to exceptional wine quality. The collaboration promises innovative projects that highlight both traditional techniques and modern advancements in winemaking. Wine lovers can anticipate an exciting array of offerings that reflect Roussillon’s unique terroir.

Furthermore, with an eye toward expanding awareness about Roussillon wines globally, Hallgarten plans to engage in various promotional activities designed to educate consumers about these exquisite wines’ character and nuances.

Conclusion

Domaine Lafage joining forces with Hallgarten & Novum Wines signifies more than just an exclusive distribution agreement; it represents a shared vision for quality wine production that respects both heritage and innovation. As they work together towards introducing these exceptional wines to discerning consumers worldwide, we can look forward to celebrating what makes Roussillon special—its diversity of terroirs, commitment to sustainability, and dedication to crafting memorable wines.

Photo by Jossuha Théophile on Unsplash