Chiara Ferragni Settles Pandoro Dispute with Charity Contribution

6

Chiara Ferragni resolves the 'Pandoro Gate' controversy by donating €200,000 to charity and settling legal disputes with Codacons.

Introduction

The recent controversy surrounding Chiara Ferragni, an influential figure in fashion and social media, known as the ‘Pandoro Gate’, has finally come to a resolution. This dispute stemmed from accusations of misleading advertising related to a holiday product, which resulted in significant public scrutiny and legal challenges. In 2024, an agreement was reached between Ferragni and Codacons, a consumer advocacy group, which aims to mend reputational damage while supporting social causes.

Background of the Dispute

The conflict began in 2021 when consumer associations accused Chiara Ferragni of promoting a pandoro cake at inflated prices under the guise of charitable contributions. The allegations suggested that the donations promised were significantly less than advertised. Specifically, while Ferragni’s marketing claimed proceeds would support charitable initiatives, only a one-time donation of €50,000 was made prior to the campaign launch. This led to claims of deceptive marketing practices and triggered a wave of backlash against Ferragni’s brand image.

As these allegations gained traction, they not only affected her public persona but also brought about serious financial implications. The legal repercussions involved claims amounting to over €3.4 million attributed to alleged unjust profits. Consequently, these events prompted scrutiny from authorities and eroded her follower base by over a million on social media platforms.

The Settlement Agreement

In a joint statement released by both parties involved—Chiara Ferragni and Carlo Rienzi, president of Codacons—it was announced that an agreement had been reached that would see the influencer compensate consumers represented by Codacons while simultaneously withdrawing legal actions against her. A pivotal aspect of this settlement includes a €200,000 donation directed towards organizations that aid women victims of violence.

This act not only aims to resolve outstanding grievances but also signifies a commitment to social responsibility and community engagement. Additionally, it opens avenues for further collaboration on projects such as

Photo by Gerold Hinzen on Unsplash