Champagne Nicolas Feuillatte Partners with UK Importer Hallgarten

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Champagne Nicolas Feuillatte announces new UK partnership with Hallgarten & Novum Wines to enhance market presence and accessibility.

Introduction

Champagne Nicolas Feuillatte has made a significant move by partnering with Hallgarten & Novum Wines as its exclusive importer in the UK, effective January 1, 2025. This collaboration marks a strategic return to the UK on-trade market, where the renowned champagne house aims to provide an indulgent experience accessible to all. With this partnership, Nicolas Feuillatte is set to broaden its reach and reaffirm its commitment to making champagne an everyday luxury rather than just a drink for special occasions.

The New Partnership

The collaboration between Champagne Nicolas Feuillatte and Hallgarten & Novum Wines aligns two influential entities in the wine industry. Hallgarten & Novum Wines, known for being one of the largest specialist wine distributors in the UK, will now exclusively handle the distribution of Nicolas Feuillatte’s products. Christophe Juarez, managing director at Champagne Nicolas Feuillatte, expressed enthusiasm about joining forces with Hallgarten to penetrate one of the most vital markets for champagne.

Juarez stated, "Joining forces with Hallgarten…is enthusiastically motivating everyone at Champagne Nicolas Feuillatte." This partnership reflects both companies’ ambitions to thrive on an international level while catering specifically to the diverse needs of wine cellars, hotels, bars, and restaurants across the UK.

A Collection for All Occasions

The upcoming range from Champagne Nicolas Feuillatte is tailored specifically for the on-trade sector. It aims to address various market demands while promoting their manifesto that champagne should be enjoyed more frequently and not just on special occasions. Juarez noted that after a decade of extravagance commonly referred to as the ‘roaring twenties’, it is timely to offer "an indulgence for the many" through their product offerings.

The collection is expected to showcase a variety of champagnes designed for different settings—be it intimate gatherings or grand celebrations—ensuring that consumers can appreciate fine champagne anytime. This philosophy aligns perfectly with current consumer trends leaning towards premium but accessible beverages.

The Growth of Hallgarten & Novum Wines

For Hallgarten & Novum Wines, this partnership comes at a pivotal moment following substantial growth throughout 2024. After being acquired by Coterie Holdings at the end of 2023, Hallgarten has expanded its portfolio significantly by adding prestigious wineries such as Paul Jaboulet Aîné and Banfi. Andrew Bewes, managing director of Hallgarten & Novum Wines, highlighted how welcoming Champagne Nicolas Feuillatte into their lineup enhances their overall offerings.

Bewes remarked on their recent successes: "The past 12 months have seen our business go from strength to strength… The addition of Champagne Nicolas Feuillatte…is an honour." This sentiment reflects a shared vision between both companies aiming for excellence and growth in the competitive UK market.

Upcoming Presentation and Industry Impact

As part of their new arrangement, both companies are preparing for an official presentation scheduled within a month after launch. Their first showcase will take place during Hallgarten & Novum Wines’ annual tasting event in London on January 27-28. This event will be pivotal in introducing their curated selection of champagnes to trade professionals and enthusiasts alike.

Bewes concluded that this partnership adds significant depth and choice within their champagne portfolio: "Our partnership with Nicolas Feuillatte adds great strength…allowing us to offer customers real choice in this important category." With this collaboration set into motion, both companies are poised for success as they introduce exceptional French champagnes to a broader audience.

Conclusion

In conclusion, Champagne Nicolas Feuillatte’s new partnership with Hallgarten & Novum Wines represents a strategic move towards enhancing accessibility and appreciation for champagne within the UK market. By fostering an environment where champagne is celebrated regularly rather than reserved solely for special occasions, both brands are set to make significant waves in the wine industry. As they prepare for upcoming presentations and tastings, consumers can look forward to enjoying exquisite champagnes crafted under this esteemed brand.

Photo by Erika Fletcher on Unsplash