News Bancroft Wines Welcomes Tony Schendel as New Sales Director by Olivier Watson January 9, 2025 3 min 6 Bancroft Wines announces Tony Schendel as new sales director, bringing years of industry experience to enhance its sales team and customer relationships.Introduction In a strategic move to strengthen its leadership, Bancroft Wines has appointed Tony Schendel as the new sales director. With an impressive background in the wine industry, Schendel’s appointment is expected to bring fresh perspectives and renewed vigor to the company’s sales operations. As the wine market continues to evolve amidst various challenges, having a seasoned expert like Schendel at the helm promises exciting developments for both Bancroft and its clients. Tony Schendel’s Background Tony Schendel’s journey in the wine trade began in some of the most respected retail environments. His early experiences at Oddbins and Majestic laid a solid foundation for his career. Over the years, he honed his skills by managing wine bars in London’s bustling City area. Choosing sales as his primary career focus allowed him to work with leading wine importers such as Percy Fox, MMD, and Louis Latour. Most recently, he served as a director and shareholder at Hayward Bros, where he further developed his expertise in wine distribution. Schendel’s extensive experience equips him with a deep understanding of market dynamics, which will be invaluable to Bancroft Wines. His vision aligns perfectly with the company’s goals of maintaining long-term customer relationships while navigating a challenging market landscape. Insights from Industry Leaders When discussing his new role at Bancroft, Tony expressed enthusiasm about joining a team renowned for its talent and experience in the wine trade. He stated, "The team encompasses some of the most experienced and talented people in the wine trade… I believe Bancroft is in a fantastic position to benefit from what is still a very dynamic marketplace." This optimism reflects not only Schendel’s confidence but also that of others within Bancroft about their future prospects. Damian Carrington, Managing Director at Bancroft Wines, highlighted how vital it is to adapt and build strong relationships with customers during tough times: "In a tough market we know that going the extra mile for our customers and building meaningful long-term relationships are essential." With Schendel onboard, this commitment to customer service is likely to be reinforced. Upcoming Events: Burgundy Tasting As part of its ongoing engagement with clients and partners, Bancroft Wines is excited to announce its 2023 En Primeur Burgundy Tasting event on January 13th at The National Liberal Club in London. This event will showcase an exceptional selection of Burgundy wines from various producers, giving attendees a chance to explore new offerings firsthand. It presents an excellent opportunity for industry professionals and enthusiasts alike to deepen their knowledge of these esteemed wines. This tasting session aligns perfectly with Bancroft’s mission of fostering connections within the wine community while promoting exquisite wines from their extensive portfolio. Top 5 Breathalyzers for Safety: Drink Smart, Avoid Fines December 16, 2024 2 Study Reveals Poor Waste More Food, Rich Eat Worse December 13, 2024 6 Impress Guests with These 3 Top Holiday Wines November 22, 2024 5 Conclusion With Tony Schendel stepping into the role of sales director, Bancroft Wines is poised for growth and innovation within an ever-changing market. His extensive background combined with the support from an experienced team sets a solid foundation for enhancing customer experiences and expanding their market reach. As they prepare for upcoming events like the Burgundy Tasting, it’s clear that Bancroft is committed not only to excellence but also to building lasting relationships throughout the industry. Photo by Traxer on Unsplash Directortrade Olivier Watson Olivier Watson is a passionate food and travel enthusiast with a particular fondness for rosé wine. Hailing from a vibrant culinary background, Olivier has spent years exploring the world’s most renowned wine regions, from the picturesque vineyards of Provence to the sun-drenched hills of Napa Valley. 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