News What Speakeasies Reveal About Our Modern Drinking Culture by Olivier Watson February 12, 2025 3 min 1 Curious about speakeasies? Discover their charm and modern twist. It's a fun dive into hidden bars that keeps the intrigue alive!The Allure of the Hidden Bar The concept of the speakeasy has evolved dramatically since the Prohibition era, where these clandestine establishments were born out of necessity. Today, they represent a curious blend of nostalgia and modernity, often inviting you into their mysterious depths under the guise of illicitness. I remember stepping into my first speakeasy—a dimly lit space with vintage decor and crafted cocktails that made me feel like I was part of a secret society. As I navigated through unmarked doors, I couldn’t help but feel a thrill that came from being part of something exclusive. However, it begs the question: do we still have true speakeasies? Or are we simply embracing a romanticized version of what they once represented? The line is often blurred between what constitutes an authentic speakeasy versus a cleverly marketed bar that plays off its aesthetics. Some bars have fully embraced this trend by creating an air of mystery—hidden behind taco shops or flower stores—but they operate legally, blurring those once-clear lines. Are They Really Speakeasies? When we think about modern speakeasies, it’s important to recognize that many bars don’t adhere to traditional definitions. Tato Giovannoni from Florería Atlántico emphasizes this when he states, "We’re not a speakeasy; we’re a hidden bar." This distinction strikes at the heart of why these venues have captivated our collective imagination. In essence, many so-called speakeasies have become venues for cocktail enthusiasts rather than havens for illegal activity. With social media and online reviews revealing their locations, the true essence of being ‘hidden’ has shifted significantly. It’s almost ironic; as someone who enjoys discovering new spots, I find myself conflicted—part of me relishes in the thrill of finding these places, while another part wonders how ‘hidden’ they truly are if everyone knows where to look. The Changing Landscape of Drinking Culture The rise in popularity of craft cocktails has undoubtedly changed our drinking landscape. Bars like Handshake Speakeasy in Mexico City redefine what it means to be a hidden venue today. They blend high-quality drinks with an atmosphere reminiscent of those classic establishments but exist firmly in the realm of legality and visibility. As someone who appreciates well-crafted cocktails, I’ve come to recognize that the artistry behind each drink is just as important as where you enjoy it. The ambiance can enhance or detract from the experience altogether; hence why many choose to seek out these elusive bars for not just a drink but also an experience. Why Do We Still Love Speakeasies? So why does this fascination with speakeasies endure? It might be due to our inherent love for stories steeped in rebellion and secrecy. These bars provide an escape from everyday life—a chance to step into a narrative where history intertwines with our present-day enjoyment. Insights from Dean Pritchard of Gwin Llyn Wines on Industry Trends January 8, 2025 5 Brace Yourself: Wine Duty Hikes Are Coming for Your Wallet January 27, 2025 0 20 Years of Employees Only: NYC Speakeasy Oral History December 5, 2024 10 I recall attending a mixology class at one such hidden gem where bartenders shared tales from Prohibition while teaching us how to craft classic cocktails like Negronis and Old Fashioneds. It brought history alive in ways that traditional bars simply cannot replicate. FAQ About Modern Speakeasies What is a speakeasy? A speakeasy originally referred to illicit bars during Prohibition but now represents hidden establishments focused on cocktail culture. How can I find one? Look for unmarked doors or ask locals—sometimes they’re more about word-of-mouth than online presence! Are all hidden bars considered speakeasies? Not necessarily; many modern hidden bars operate legally and don’t adhere strictly to historical definitions. Photo by Manuel Torres Garcia on Unsplash Albariñospeakeasy Olivier Watson Olivier Watson is a food and travel enthusiast, especially when it comes to rosé wine. Growing up in an ebullient atmosphere of fine culinary delights, he has traveled throughout most of the famous wine regions of the world-from quaint vineyards in Provence down to the sun-kissed hills of Napa Valley. 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