Roccaraso’s Sunday Tourism: A Hidden Gem or Overtourism?

3 min

You won't believe how Roccaraso's tourism scene has transformed! A must-visit destination with a twist that’ll surprise you.

The Unexpected Surge of Sunday Tourism in Roccaraso

When we think of idyllic winter getaways, Roccaraso often pops up on the radar, especially for those craving snow-covered slopes. But recently, this charming town has been thrust into the spotlight—not due to its breathtaking ski trails but because of a surge in Sunday tourism sparked by social media. Influencer Rita De Crescenzo posted captivating videos on TikTok that showcased Roccaraso’s beauty, and suddenly, over 200 buses filled with tourists flocked to the area on January 26th. This overwhelming influx raises an intriguing question: is Roccaraso experiencing overtourism or just a typical bustling weekend?

Chef Raffaele Trilli from the local restaurant Chichibio shared his insights during a chat about this phenomenon. He noted that Sunday tourism isn’t new for Roccaraso; it’s been a weekend destination since the 90s. Every Sunday, around 10,000 visitors add to the usual crowd of skiers and snow lovers. Trilli emphasizes that while traffic can get congested—especially when limited access measures are enforced—it’s all part of the charm.

The Balance Between Enjoyment and Responsibility

With over 20,000 tourists hitting the slopes on peak days, managing this flow becomes essential. Chef Trilli encourages responsible behavior among visitors—something he echoed from De Crescenzo’s appeal for cleanliness and respect towards nature. It’s not just about enjoying the picturesque scenery but also preserving it for future generations.

What truly stands out is how local businesses perceive this surge. Trilli explained that even though many visitors might bring their own lunches to save costs, their presence still contributes positively to the local economy—be it through purchasing coffee at cafes or renting equipment.

Understanding Local Sentiments: Beyond Just Numbers

Interestingly enough, some locals express concern about overtourism impacting their beloved town. However, those involved in hospitality see it differently. Trilli pointed out that complaints often come from individuals who don’t rely directly on tourist spending for their livelihood. The reality is that Roccaraso, with its 24 ski lifts and expansive slopes stretching over 100 kilometers, has more than enough capacity to handle large crowds without compromising service quality.

Moreover, not every establishment experiences significant impacts from tourist flows. With only 25 seats, Trilli’s restaurant may not thrive under peak conditions but recognizes the value of community engagement and culinary experiences shared over a meal—no matter how humble.

What’s Next for Roccaraso?

As we navigate these conversations around tourism sustainability in places like Roccaraso, it’s vital to appreciate both sides of the coin. While visitors bring life and economic benefits to the region, it’s equally important for them—and us—to respect local customs and environments.

In conclusion, as more people discover Roccaraso through social media platforms like TikTok, let’s hope they also embrace the responsibility that comes with being a guest in such an enchanting locale. After all, our actions as travelers can either enhance or detract from these beautiful destinations.

FAQs about Roccaraso Tourism

Q: What is causing the sudden increase in tourism in Roccaraso?
A: Influencer videos showcasing Roccaraso have led to increased interest and visits on weekends.

Q: Is overtourism really an issue here?
A: While some locals express concerns, many businesses benefit from increased visitors during peak times.

Q: How can I be a responsible tourist when visiting?
A: Make sure to keep areas clean, support local businesses, and respect natural spaces.

Photo by Courtney Hall on Unsplash

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