Why Vagabond’s Fondue Craze Is a Wine Lover’s Delight

You won't believe how Vagabond's fondue sales saved their year! Discover the delicious details and why you need to try it soon!

A Cheesy Renaissance in Wine Bars

As a passionate wine enthusiast, I’ve always believed that food can elevate the wine experience. Vagabond’s recent surge in fondue sales is a testament to this idea. After navigating a rough patch in 2024, with challenges stemming from Covid debts and venue losses, Vagabond has found itself not just surviving but thriving—thanks largely to the humble yet indulgent fondue. Imagine this: over 1,000 fondues sold weekly across their nine bars in December alone! It’s an unexpected twist that shines a light on how combining food and wine can create something truly magical.

The allure of melted Swiss cheese paired with perfectly selected wines is hard to resist. When I first tried fondue at Vagabond, I was taken aback by how well it complemented the different wine selections they offer. This isn’t just about cheese; it’s about experiencing community and celebration, especially during the festive season.

The Numbers Behind the Cheese

It’s fascinating to note that Vagabond reported a 26.2% increase in food sales year-on-year during this period, all while like-for-like sales jumped by 16.3%. What does this mean for us wine lovers? It suggests that people are craving experiences where food plays an integral role in wine enjoyment. With fondue priced around £20 per head in London, and extras like pigs in blankets or roasted mushrooms available, it’s become an irresistible option for both casual outings and special occasions.

This trend aligns with what we’re seeing industry-wide—a movement towards experiential dining where flavors merge seamlessly. Each time I visit Vagabond, I’m reminded of how fondue encourages sharing and conversation, making it ideal for gatherings.

Pairing Perfection: Fondue and Wine

Now let’s talk pairings! Fondue not only satisfies our cravings but also opens up exciting opportunities for pairing with various wines. My personal favorite? A crisp Prosecco or even an English sparkling wine—it cuts through the richness of the cheese beautifully.

• For white wines: Consider a Chardonnay with oaky notes to complement the creaminess.
• For reds: A light-bodied Pinot Noir could enhance the flavor profile without overpowering it.
• And don’t forget about experimenting with local varieties!

These choices elevate your dining experience and create memorable moments that linger long after your last bite of gooey goodness.

The Future of Experiential Dining

Vagabond isn’t stopping at fondue; they’re expanding! The planned refurbishment of their Battersea Power Station bar aims to boost seating capacity while moving their ‘Urban Winery’ to accommodate more guests eager for unique experiences. This confidence from Majestic Wines behind them signals a bright future ahead for experiential hospitality venues, where food and drink truly harmonize.

FAQ About Fondue and Wine Pairing

• What type of cheese is best for fondue? Swiss cheese blends are traditional; Gruyère and Emmental are excellent choices!
• Can I use red wine in my fondue? Absolutely! It adds depth; just be careful not to overpower the cheese flavor.
• How should I serve my fondue? Pair it with crusty bread, fresh vegetables, or even fruits like apples for dipping!
• Is there a specific type of glassware recommended? Wide-rimmed glasses enhance aroma; choose crystal if you want an elegant touch.

Each visit brings new flavors and inspirations—who knows what delightful surprises await next?

As we embrace these culinary innovations at places like Vagabond, let’s continue exploring how food can transform our wine experiences into unforgettable celebrations!

Photo by Armando Castillejos on Unsplash