Carla Bruni’s Alcohol-Free Wine: A Surprising Twist

You won’t believe Carla Bruni's new wine venture! It’s alcohol-free and bursting with flavor—perfect for a sober celebration!

The Rise of Alcohol-Free Wines

When we think about wine, the first thought often revolves around celebration and social gatherings. Yet, it appears that Carla Bruni is turning this notion on its head with her recent launch of alcohol-free wines. This shift is not merely a trend; it reflects a deeper personal journey. In a candid interview, Bruni shared her struggle with moderation, stating, "Unfortunately, alcohol is made for people who have moderation." This insight reveals the motivation behind her foray into the world of non-alcoholic beverages.

Having spent years battling tendencies towards excess, she opted to create something that allows enjoyment without the drawbacks of alcohol. As she humorously mentioned during her talk about Dry January, she could easily extend her commitment to sobriety into February and March. Who would have thought that a wine could spark such enthusiasm?

An Inside Look at Château d’Estoublon

Bruni’s home base for this innovative project is Château d’Estoublon in Provence—her personal Eden surrounded by lavender fields and rolling vineyards. The estate spans 17 hectares of bio-cultivated vineyards where various grape varieties thrive under the warm Provençal sun. She describes falling in love with the property at first sight, which makes sense given its picturesque setting and rich history.

The atmosphere here is nothing short of enchanting; it’s easy to see how such a place inspires creativity and change. Bruni’s commitment to this land mirrors her dedication to creating an alcohol-free lifestyle that still celebrates flavors and experiences.

Crafting Non-Alcoholic Delights

The newly launched wines—Excessive blanc and Excessive rosé—are not just any non-alcoholic drinks; they are crafted from carefully selected grapes like pure white muscat and a blend of muscat and merlot respectively. Priced at 29 euros each, these sparkling wines promise to deliver all the joy associated with traditional wines without any alcohol content.

Bruni describes them as “tasty, fruity, and infinite,” emphasizing that you can drink them throughout the evening without worry. This playful take on indulgence illustrates how even non-alcoholic options can be delightful companions at any gathering.

Personal Reflections on Sobriety and Celebration

What truly stands out in Bruni’s narrative is her authenticity in addressing sobriety. Her past struggles resonate with many who find themselves navigating their relationship with alcohol amid social pressures. By launching these wines during Dry January—a time dedicated to sobriety—she cleverly aligns her brand with broader conversations about health and wellness.

Her statement about feeling a "little devil in my brain" pushing her towards excess adds a relatable touch to her story. Through this project, she is not only embracing personal change but encouraging others to rethink their drinking habits while still enjoying life’s pleasures.

FAQs about Carla Bruni’s Non-Alcoholic Wines

What types of non-alcoholic wines did Carla Bruni launch?

Carla Bruni has introduced two types: Excessive blanc (pure white muscat) and Excessive rosé (a blend of muscat and merlot).

Where can I buy these wines?

These sparkling wines can typically be found through select wine retailers or online platforms specializing in unique beverages.

Why choose non-alcoholic wine?

Non-alcoholic wine allows you to enjoy social occasions without the effects of alcohol while still savoring complex flavors.

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