9 Drink Trends to Ditch in 2024 for a Fresh Start

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Discover the top 2024 drinks trends to leave behind as we embrace authenticity and simplicity in cocktails, beer, and wine for a better 2025.

Introduction

The year 2024 proved to be a transformative one for the drinks industry, marked by notable shifts and trends that redefined consumer preferences. As craft brewing continued its decline, iconic brands such as Duckhorn and Charles Smith Wines transitioned to new ownership, prompting discussions about the industry’s future. In a bid to capture consumer attention, producers and bartenders turned to innovative techniques, social media-driven cocktails, and new beverage categories like hard seltzer and diet wines. However, not all trends have gained traction or acceptance. With 2025 on the horizon, it’s time to reflect on the nine drinks trends we hope to leave behind as we move forward.

Clarifying Everything Under the Sun

The Trend of Clarified Cocktails

Clarification in cocktails has gained popularity for its ability to enhance texture and presentation. Techniques like centrifugation create visually stunning drinks that often become social media sensations. However, this trend raises concerns about substance versus style.

• Gimmicky Appeal: Many clarified cocktails seem more focused on attracting attention rather than offering a genuinely enjoyable drinking experience.
• Over-Saturation: With numerous variations flooding bar menus, the unique appeal of these drinks diminishes quickly.
• Classic vs. Trendy: Traditional favorites should not be subjected to gimmicks; there’s no need for a clarified Negroni or Dirty Martini when classic recipes shine on their own.

As we step into 2025, let’s prioritize quality over visual spectacle in cocktail crafting.

Over-Complication of Classic Highballs

The Beauty of Simplicity

Classic highballs like Rum & Coke or Gin & Tonic are beloved staples for good reason—they’re straightforward and accessible. However, the trend of complicating these simple drinks threatens their integrity.

• Changing Classics: Some bars attempt to reinvent highballs with complex ingredients and techniques, losing the essence of what makes them enjoyable.
• Cost vs. Value: Why pay $20 for a drink that can be made at home or found at any dive bar? The over-engineering often results in flavors getting lost amid unnecessary embellishments.

Let’s embrace simplicity and celebrate the classic highball’s charm instead of complicating it unnecessarily.

The Lambrusco Conundrum

A Wine with Stagnant Potential

Lambrusco has been touted as "the next big thing" in American wine for years without achieving significant traction. Despite its refreshing qualities—fruitiness and effervescence—the reality remains grim.

• Distribution Challenges: Insufficient imports hinder Lambrusco’s chances at broader popularity across the U.S.
• Niche Appeal: While it may find pockets of appreciation among certain wine lovers, widespread acceptance is unlikely without substantial changes in distribution practices.

As we look ahead, it’s time to abandon unrealistic expectations surrounding Lambrusco’s ascent in American culture.

Innovation Fatigue in Beer and FMBs

A Shift Towards Traditional Brewing

Craft beer innovation has traditionally been marked by creativity—from hazy IPAs to pastry stouts. Yet with declining consumer interest, recent "innovations" have taken a different turn.

• Hard Seltzer Saturation: Following the hard seltzer boom came an overwhelming array of flavored malt beverages (FMBs), leading to uninspired products.
• Higher ABVs: Rather than focusing on quality brewing techniques or unique flavors, many brands resorted to simply increasing alcohol content—an uninspired strategy that leaves consumers craving authentic taste experiences.

In 2025, let’s return our focus to producing well-crafted beers that highlight traditional styles rather than chasing fleeting trends.

Conclusion

As we close out 2024 and welcome a new year, it’s crucial to recognize which trends are worth preserving and which deserve to fade away. From excessive cocktail clarification methods to misguided innovations in beer and wine, consumers are looking for authenticity over gimmicks. By embracing simplicity and quality while fostering genuine connections with our beverages—whether it be classic highballs or thoughtfully crafted wines—we can ensure a brighter future for the drinks industry in 2025 and beyond.

FAQ

What are some cocktails I should avoid in 2025?

Avoid overly complicated versions of classic cocktails that stray too far from their roots.

Why has Lambrusco not gained popularity in America?

Lambrusco faces challenges related to distribution limitations that prevent it from achieving broader appeal despite its favorable characteristics.

What should I look for when choosing craft beers?

Focus on breweries prioritizing traditional brewing methods rather than simply jumping on trends with high ABV products or novelty flavors.

Photo by Gaurav Kumar on Unsplash